Schedule-at-a-Glance
Wineries Unlimited 2010
Location: Valley Forge Convention Center, King of Prussia, PA
Conference Dates: March 9-12, 2010
Trade Show Dates: March 10-11, 2010
Wineries Unlimited offers a full scope of information pertaining to all aspects of today's wine industry.
Schedule-at-a-Glance
| Tuesday, March 9 | Industry Newcomers Location: Grand Ballroom |
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| 12:00 p.m. 1:30 2:35 3:30
5:15 | Newcomer Welcome Lunch (meal provided) Wine Economics: Time, ROI and Profitability (Jeff Sully CPA) Selling Your Wine at Farmer's Markets (Peter Oldak, John Martini, Joe Greff) Managing Packaging Costs while Maximizing Shelf Appeal (Helder Teles, John McDermott, Claude DelFosse, Scott Osborn) Dinner Break | ||
| 7:30 - 9:30 p.m. Regional Welcome Reception (bring a bottle of your winery's finest to share!) Location: Grand Ballroom | |||
| Wednesday, March 10 | Main Conference Day 1 (Trade Show Hours: 10 a.m. - 5:30 p.m., Trade Show Silent Auction: 10 a.m. - 5 p.m.) | ||
| 8 a.m. | Plenary Session: Balancing Quality and Costs for Profit (Keith Striegler, viticulture; Chris Gerling, enology; Donnie Winchell, marketing/management) Location: Grand Ballroom | ||
| Concurrent Multi-Track Sessions | VITICULTURE Location: Grand Ballroom North Lo | ENOLOGY Location: Independence Ballroom (beneath Grand Ballroom) | FINANCE, MANAGEMENT and MARKETING Location: Grand Ballroom South |
| 9:55 | Extreme Viticulture What it Takes to Get Top Dollar (Andy Beckstoffer, Tina Hazlitt, Chris Hill, Neal Newsome, Wayne Luckenbill) | Nutrition for Healthy Fermentations Part 1 (Chris Gerling)
| Supplier Presentations on Conference Theme: Aftek: New Depth Filtration Sheets (Bob Spadafora) Hanna Instruments: Affordable Instrumentation for Core Winemaking Measurements (Chris Kearney) Pall Corporation: Oenoflow Crossflow Filtration System (Stephen Mullen) N.G. Newell: The Cost Savings of Being Sanitary (Todd Rausch) Wineweb: Integrating Technology and Social Media into Your Direct Sales Channel (Ron Kreutzer) Canton Cooperage: Xtraoak for Fine Wine (Brad McCarthy) |
| 11:05 | Extreme Viticulture (continues) | Nutrition for Healthy Fermentations Part 2: New Product Review Fermentis (Bruce Patterson) Laffort (Charlotte Gourraud) Lallemand (Sigrid Gersten-Briand)
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| 12 - 1:15 p.m. Keynote Speaker Lunch with Andy Beckstoffer of Beckstoffer Vineyards (limited seating-requires pre-registration) Location: Waterford Ballroom | |||
| 1:30 p.m. | Economics of chardonnay vs. chardonel in Mid-Atlantic, Midwest (Keith Striegler, Bryan Hed) | Top Wines with Good Economics Part 1: whites, sparkling, rosés (Art Hunt, Ian Barry, John Martini) | Self-Distribution: Is It For You? (Chris Pearmund, Jim Corcoran, Scott Osborn) |
| 6:30 - 9:30 p.m. Best of the East Grand Gala with Int'l Eastern Wine Competition's 2009 Gold Medal Tasting and Live Auction (limited seating-requires pre-registration) Location: Wateford Ballroom | |||
| Thursday, March 11 | Main Conference Day 2 (Trade Show Hours: 9:30 a.m. - 4:30 p.m. , Trade Show Silent Auction: 9:30 a.m. - 2 p.m.) | ||
| 8:30 a.m. | Fighting Fungal Diseases in 2009: What Worked Where (Keith Striegler, David Harris, Lucie Morton, Bryan Hed) | Top Wines with Good Economics Part 2: reds (Simone Bergese, Mark Friszolowski, Brad Knapp) | Marketing Theory-The Foundation of Your Future (Elizabeth Slater, Paul Wagner) |
| 9:30 | Fighting Fungal Diseases in 2009: What Worked Where (continues) | Custom Crush: A Hot New Trend (Michael Dorf, Chris Pearmund) | The US Market-Present, Future, and What You Need to Know (Elizabeth Slater, Paul Wagner) |
| 10:45 | Planning Vineyard Management by Wine Price (Trent Preszler, Dave Harris, Neal Newsome) | Production Trends Saving Money in California Today (Pat Henderson) | How to Learn More About Your Target Market...and What to Do With It (Elizabeth Slater, Paul Wagner) |
| Noon - 1:30 p.m. Grazing Buffet Lunch at Trade Show Location: Both levels of exhibit hall | |||
| 1:15 p.m. | Canopy Management for Minimizing Costs (Keith Striegler, Lucie Morton, Tina Hazlitt) | Cost-Cutting in the Winery (Chris Pearmund, Ian Barry, Art Hunt, Mark Friszolowski) | Developing Your Marketing Plan (Elizabeth Slater, Paul Wagner) |
| Friday, March 12 | Marketing Workshop: Building Community Around Your Brand Location: Grand Ballroom South | ||
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8:15 a.m. 8:30 10:30 12:00 p.m. 1:15
2:45 3:00 | All sessions moderated and led by Elizabeth Slater, Paul Wagner Introduction Advertising, Promotions, Donations, and Events: Choosing Programs that Work for You Public Relations Tools and Tactics: Media Relations, Press Kits, Social Networking Lunch Break Optimizing Visitor Center Operations: Tasting Room, Customer Relationship Management, Employee Relationship Management Break Destination and Cooperative Marketing | ||
| Schedule subject to change. | Lunch is not provided unless indicated above. All attendees must be at least 21 years old. | ||
Speaker Reference Guide (see Speaker Bios)
| Last Name | First Name | Company | TUESDAY SEMINARS | WEDNESDAY SEMINARS | THURSDAY SEMINARS | FRIDAY WORKSHOP |
| Barry | Ian | Swedish Hill/Penguin Bay/Goose Watch wineries |
| Top Wines with Good Economics; vidal, sparkling pinot | Cost-cutting in the winery-equipment |
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| Beckstoffer | Andy | Beckstoffer Vineyards |
| Keynote Lunch, Extreme viticulture |
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| Bergese | Simone | Potomac Point Winery |
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| Top wines with good economics |
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| Corcoran | Jim | Corcoran Vineyards |
| Self-Distribution: Is It For You? |
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| DelFosse | Claude | DelFosse Vineyards | Managing Packaging Costs, Maximizing Shelf Appeal |
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| Friszolowski | Mark | Childress Vineyards |
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| Top wines with Good Economics; cost-cutting in the winery |
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| Gerling | Chris | Cornell NYSAES |
| Enology plenary session, nutrition for healthy fermentations |
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| Gersten-Briand | Sigrid | Lallemand |
| Fermentation #2: New Products |
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| Gourrand | Charlotte | Laffort |
| Fermentation #2: New Products |
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| Harris | David | Blackstock Vineyard, GA |
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| Fighting Fungal Disease in '09; Planning vineyard mgmt by wine price |
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| Hazlitt | Tina | Sawmill Creek Vineyard, NY |
| Extreme Viticulture | Canopy Management for Minimizing Costs |
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| Hed | Bryan | Penn State Univ. Sustainable Ag Working Group |
| Economics of Chardonnay vs. chardonnel (leaf pulling trials w. chard) |
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| Kreutzer | Ron | Wineweb |
| Supplier presentations: integrating technology and social media into your direct sales channel |
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| Martini | John | Anthony Road Vineyard | Selling at Farmer's Markets | Top Wines with Good Economics #1: |
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| Minsk | Dave | Hanna Instruments |
| Supplier presentations:affordable instrumentation for core winemaker measurements |
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| Morton | Lucie | consultant viticulturist, VA |
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| Fighting Fungal Disease in '09; canopy mgmt for reducing costs |
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| Mullen | Stephen | Pall Corporation |
| Supplier presentations: Oenoflow Crossflow Filtration System |
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| Newsom | Neal | Newsom Vineyards, TX |
| Extreme Viticulture | Planning vineyard management by wine price segment |
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| Oldak | Peter | Jewel Town Vineyards, NH | Selling at Farmer's Markets |
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| Osborn | Scott | Fox Run Vineyards |
| Self-Distribution: Is It For You? |
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| Patterson | Bruce | Fermentis/American Tartaric |
| Fermentation #2: New Products |
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| Preszler | Trent | Cornell University |
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| Planning vineyard Management by wine price (cluster thinning) |
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| Sherrill | Gray | N.G. Newell |
| Supplier presentations: the cost savings of being sanitary |
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| Slater | Elizabeth | In Short Marketing |
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| Specific marketing focus TBA | Co-moderate Building Community Around Your Brand |
| Spadafora | Bob | Begerow |
| Supplier presentations: new depth filtration sheets |
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| Striegler | Keith | (U. of Missouri |
| Plenary session vit; chardonel economics | Fighting fungal disease in '09 |
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| Sully, CPA | Jeff | Dillwood, Burkel & Sully | Time, ROI and Profitability | Plenary session, finance/management. |
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| Teles | Helder | Saxco Canada | Managing Packaging Costs, Maximizing Shelf Appeal |
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| Vittot | Jean | Canton Cooperage |
| supplier presentations: Xtraoak for fine wine |
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| Wagner | Paul | Balzac Communications |
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| Specific marketing focus TBA | Co-moderate Building Community Around Your Brand |
| Winchell | Donniella | Exec. Dir. Ohio Wine Producers |
| Plenary session (Marketing) |
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