Schedule-at-a-Glance

 Wineries Unlimited 2010
Location: Valley Forge Convention Center, King of Prussia, PA
Conference Dates: March 9-12, 2010
Trade Show Dates: March 10-11, 2010


Wineries Unlimited offers a full scope of information pertaining to all aspects of today's wine industry.

 

Schedule-at-a-Glance

 

Tuesday, March 9

Industry Newcomers Location: Grand Ballroom

 

 

12:00 p.m.

1:30

2:35

3:30

 

5:15

Newcomer Welcome Lunch (meal provided)

Wine Economics: Time, ROI and Profitability (Jeff Sully CPA)

Selling Your Wine at Farmer's Markets  (Peter Oldak, John Martini, Joe Greff)

Managing Packaging Costs while Maximizing Shelf Appeal (Helder Teles, John McDermott, Claude DelFosse,

Scott Osborn)

Dinner Break

7:30 - 9:30 p.m.  Regional Welcome Reception (bring a bottle of your winery's finest to share!) Location: Grand Ballroom

Wednesday, March 10

Main Conference Day 1   (Trade Show Hours:  10 a.m. - 5:30 p.m.,  Trade Show Silent Auction:  10 a.m. - 5 p.m.)

8 a.m.

Plenary Session: Balancing Quality and Costs for Profit (Keith Striegler, viticulture; Chris Gerling, enology; Donnie Winchell, marketing/management) 

Location:  Grand Ballroom

Concurrent

Multi-Track Sessions

VITICULTURE Location: 

Grand Ballroom North

Lo

ENOLOGY

Location:

Independence Ballroom (beneath Grand Ballroom)

FINANCE, MANAGEMENT and MARKETING

Location:

Grand Ballroom South

9:55

Extreme Viticulture

What it Takes to Get Top Dollar (Andy Beckstoffer, Tina Hazlitt, Chris Hill, Neal Newsome, Wayne Luckenbill)

Nutrition for Healthy Fermentations

Part 1 (Chris Gerling)

 

 

 

Supplier Presentations on Conference Theme: 

Aftek:  New Depth Filtration Sheets (Bob Spadafora)

Hanna Instruments: Affordable Instrumentation for Core Winemaking Measurements (Chris Kearney)

Pall Corporation: Oenoflow Crossflow Filtration System (Stephen Mullen)

N.G. Newell: The Cost Savings of Being Sanitary (Todd Rausch)

Wineweb: Integrating Technology and Social Media into Your Direct Sales Channel (Ron Kreutzer)

Canton Cooperage: Xtraoak for Fine Wine (Brad McCarthy) 

11:05

Extreme Viticulture

(continues)

Nutrition for Healthy Fermentations

Part 2:  New Product Review

Fermentis (Bruce Patterson)

Laffort (Charlotte Gourraud)

Lallemand (Sigrid Gersten-Briand)

 

 

12 - 1:15 p.m.  Keynote Speaker Lunch with Andy Beckstoffer of Beckstoffer Vineyards (limited seating-requires pre-registration) Location: Waterford Ballroom

1:30 p.m.

Economics of chardonnay vs. chardonel in Mid-Atlantic, Midwest (Keith Striegler, Bryan Hed)

Top Wines with Good Economics

Part 1:  whites, sparkling, rosés (Art Hunt, Ian Barry, John Martini)

Self-Distribution: Is It For You? (Chris Pearmund, Jim Corcoran, Scott Osborn)

6:30 - 9:30 p.m.  Best of the East Grand Gala with Int'l Eastern Wine Competition's 2009 Gold Medal Tasting and Live Auction (limited seating-requires pre-registration) Location: Wateford Ballroom

Thursday, March 11

Main Conference Day 2  (Trade Show Hours:  9:30 a.m. - 4:30 p.m. , Trade Show Silent Auction:  9:30 a.m. - 2 p.m.)                                  

8:30 a.m.

Fighting Fungal Diseases in 2009:  What Worked Where (Keith Striegler, David Harris, Lucie

Morton, Bryan Hed)

Top Wines with Good Economics

Part 2:  reds (Simone Bergese, Mark Friszolowski, Brad Knapp)

Marketing Theory-The Foundation of Your Future (Elizabeth Slater, Paul Wagner)

9:30

Fighting Fungal Diseases in 2009:  What Worked Where (continues)

Custom Crush: A Hot New Trend (Michael Dorf, Chris Pearmund)

The US Market-Present, Future, and What You Need to Know

(Elizabeth Slater, Paul Wagner)

10:45

Planning Vineyard Management by Wine Price (Trent Preszler, Dave Harris, Neal Newsome)

Production Trends Saving Money in California Today (Pat Henderson)

How to Learn More About Your Target Market...and What to Do With It (Elizabeth Slater, Paul Wagner)

Noon - 1:30 p.m.  Grazing Buffet Lunch at Trade Show  Location:  Both levels of exhibit hall

1:15 p.m.

Canopy Management for

Minimizing Costs (Keith Striegler, Lucie Morton, Tina Hazlitt)

Cost-Cutting in the Winery (Chris Pearmund, Ian Barry, Art Hunt, Mark Friszolowski)

Developing Your Marketing Plan (Elizabeth Slater, Paul Wagner)

Friday, March 12

Marketing Workshop:  Building Community Around Your Brand

Location:  Grand Ballroom South

 

8:15 a.m.

8:30

10:30

12:00 p.m.

1:15

 

2:45

3:00

All sessions moderated and led by Elizabeth Slater, Paul Wagner

Introduction 

Advertising, Promotions, Donations, and Events:  Choosing Programs that Work for You 

Public Relations Tools and Tactics:  Media Relations, Press Kits, Social Networking

Lunch Break

Optimizing Visitor Center Operations:  Tasting Room, Customer Relationship Management, Employee

Relationship Management

Break

Destination and Cooperative Marketing                                                                                                                                 

Schedule subject to change.

 Lunch is not provided unless indicated above.             All attendees must be at least 21 years old.

 

 


 

Speaker Reference Guide (see Speaker Bios)

 

Last Name

First Name

Company

TUESDAY SEMINARS

WEDNESDAY SEMINARS

THURSDAY SEMINARS

FRIDAY WORKSHOP

Barry

Ian

Swedish Hill/Penguin Bay/Goose Watch wineries

 

Top Wines with Good Economics; vidal, sparkling pinot

Cost-cutting in the winery-equipment

 

Beckstoffer

Andy

Beckstoffer Vineyards

 

Keynote Lunch, Extreme viticulture

 

 

Bergese

Simone

Potomac Point Winery

 

 

Top wines with good economics

 

Corcoran

Jim

 Corcoran Vineyards

 

Self-Distribution: Is It For You?

 

 

DelFosse

Claude

DelFosse Vineyards

Managing Packaging Costs, Maximizing Shelf Appeal

 

 

 

Friszolowski

Mark

Childress Vineyards

 

 

Top wines with Good Economics; cost-cutting in the winery

 

Gerling

Chris

Cornell NYSAES

 

Enology plenary session, nutrition for healthy fermentations

 

 

Gersten-Briand

Sigrid

Lallemand

 

Fermentation #2: New Products

 

 

Gourrand

Charlotte

Laffort

 

Fermentation #2: New Products

 

 

Harris

David

Blackstock Vineyard, GA

 

 

Fighting Fungal Disease in '09; Planning vineyard mgmt by wine price

 

Hazlitt

Tina

Sawmill Creek Vineyard, NY

 

Extreme Viticulture

Canopy Management for Minimizing Costs

 

Hed

Bryan

Penn State Univ. Sustainable Ag Working Group

 

Economics of Chardonnay vs. chardonnel (leaf pulling trials w. chard)

 

 

Kreutzer

Ron

Wineweb

 

Supplier presentations: integrating technology and social media into your direct sales channel

 

 

Martini

John

Anthony Road Vineyard

Selling at Farmer's Markets

Top Wines with Good Economics #1:

 

 

Minsk

Dave

Hanna Instruments

 

Supplier presentations:affordable instrumentation for core winemaker measurements

 

 

Morton

Lucie

consultant viticulturist, VA

 

 

Fighting Fungal Disease in '09; canopy mgmt for reducing costs

 

Mullen

Stephen

Pall Corporation

 

Supplier presentations: Oenoflow Crossflow Filtration System

 

 

Newsom

Neal

Newsom Vineyards, TX

 

Extreme Viticulture

Planning vineyard management by wine price segment

 

Oldak

Peter

Jewel Town Vineyards, NH

Selling at Farmer's Markets

 

 

 

Osborn

Scott

Fox Run Vineyards

 

Self-Distribution: Is It For You?

 

 

Patterson

Bruce

Fermentis/American Tartaric

 

Fermentation #2: New Products

 

 

Preszler

Trent

Cornell University

 

 

Planning vineyard Management by wine price (cluster thinning)

 

Sherrill

Gray

N.G. Newell

 

Supplier presentations: the cost savings of being sanitary

 

 

Slater

Elizabeth

In Short Marketing

 

 

Specific marketing focus TBA

Co-moderate Building Community Around Your Brand

Spadafora

Bob

Begerow

 

Supplier presentations: new depth filtration sheets

 

 

Striegler

Keith

(U. of Missouri

 

Plenary session vit; chardonel economics

Fighting fungal disease in '09

 

Sully, CPA

Jeff

Dillwood, Burkel & Sully

Time, ROI and Profitability

Plenary session, finance/management.

 

 

Teles

Helder

Saxco Canada

Managing Packaging Costs, Maximizing Shelf Appeal

 

 

 

Vittot

Jean

Canton Cooperage

 

supplier presentations: Xtraoak for fine wine

 

 

Wagner

Paul

Balzac Communications

 

 

Specific marketing focus TBA

Co-moderate Building Community Around Your Brand

Winchell

Donniella

Exec. Dir. Ohio Wine Producers

 

Plenary session (Marketing)

 

 

 

 

 

 


 

 

 

Vineyard & Winery Management, Inc.  |  800-535-5670  |  707-577-7700  |  3883 Airway Drive, Suite 250, Santa Rosa, CA 95403  |  PO Box 2358, Windsor, CA 95492-2358